BRAND

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Primary Colors

PANTONE
532 C
HEX
#1C1F2A
RGB
28,31,42
CMYK
5, 4, 0, 84
PANTONE
7548 C
HEX
#FFC600
RGB
255,198,0
CMYK
0, 22, 100, 0
PANTONE
-
HEX
#FFFFFF
RGB
255,255,255
CMYK
0, 0, 0, 0

Secondary Colors

PANTONE
430 C
HEX
#7C878E
RGB
124,135,142
CMYK
7, 3, 0, 44
PANTONE
7738 C
HEX
#48A23F
RGB
72,162,63
CMYK
35, 0, 39, 36
PANTONE
2727 C
HEX
#307FE2
RGB
48,127,226
CMYK
70, 39, 0, 11
PANTONE
Warm Red C
HEX
#F9423A
RGB
249,66,58
CMYK
0, 72, 75, 2

Color Shades

Yellow

PANTONE
7550 C
HEX
#D19000
RGB
209,144,0
CMYK
0, 25, 82, 18
PANTONE
7549 C
HEX
#FFB500
RGB
255,181,0
CMYK
0, 29, 100, 0
PANTONE
7548 C
HEX
#FFC600
RGB
255,198,0
CMYK
0, 22, 100, 0
PANTONE
-
HEX
#FDD032
RGB
253,208,50
CMYK
0, 18, 80, 1
PANTONE
-
HEX
#FCDA64
RGB
252,218,100
CMYK
0, 13, 60, 1
PANTONE
-
HEX
#FBE596
RGB
251,229,150
CMYK
0, 9, 40, 2
PANTONE
-
HEX
#FFF3CB
RGB
255,243,203
CMYK
0, 5, 20, 0

Blue

PANTONE
-
HEX
#1E477B
RGB
30,71,123
CMYK
36, 20, 0, 52
PANTONE
-
HEX
#2B67B4
RGB
43,103,180
CMYK
54, 30, 0, 29
PANTONE
2727 C
HEX
#307FE2
RGB
48,127,226
CMYK
70, 39, 0, 11
PANTONE
-
HEX
#5897E7
RGB
88,151,231
CMYK
56, 31, 0, 9
PANTONE
-
HEX
#80B0EC
RGB
128,176,236
CMYK
42, 24, 0, 7
PANTONE
-
HEX
#A8C8F1
RGB
168,200,241
CMYK
29, 16, 0, 5
PANTONE
-
HEX
#D0E1F6
RGB
208,225,246
CMYK
15, 8, 0, 4

Green

PANTONE
-
HEX
#244A25
RGB
36,74,37
CMYK
15, 0, 15, 71
PANTONE
-
HEX
#3A7B38
RGB
58,123,56
CMYK
25, 0, 26, 52
PANTONE
7738 C
HEX
#48A23F
RGB
72,162,63
CMYK
35, 0, 39, 36
PANTONE
-
HEX
#6BB364
RGB
107,179,100
CMYK
28, 0, 31, 30
PANTONE
-
HEX
#8EC58A
RGB
142,197,138
CMYK
22, 0, 23, 23
PANTONE
-
HEX
#B1D6AF
RGB
177,214,175
CMYK
15, 0, 15, 16
PANTONE
-
HEX
#D5E8D5
RGB
213,232,213
CMYK
7, 0, 7, 9

Red

PANTONE
-
HEX
#6B2323
RGB
107,35,35
CMYK
0, 28, 28, 58
PANTONE
-
HEX
#B73735
RGB
183,55,53
CMYK
0, 50, 51, 28
PANTONE
Warm Red C
HEX
#F9423A
RGB
249,66,58
CMYK
0, 72, 75, 2
PANTONE
-
HEX
#F96660
RGB
249,102,96
CMYK
0, 58, 60, 2
PANTONE
-
HEX
#F98B87
RGB
249,139,135
CMYK
0, 43, 45, 2
PANTONE
-
HEX
#F9AFAD
RGB
249,175,173
CMYK
0, 29, 30, 2
PANTONE
-
HEX
#D9D4D4
RGB
217,212,212
CMYK
0, 2, 2, 15

Neutral

PANTONE
-
HEX
#0D0F14
RGB
13,15,20
CMYK
3, 2, 0, 92
PANTONE
532 C
HEX
#1C1F2A
RGB
28,31,42
CMYK
5, 4, 0, 84
PANTONE
-
HEX
#3C3F49
RGB
60,63,73
CMYK
5, 4, 0, 71
PANTONE
-
HEX
#5D6068
RGB
93,96,104
CMYK
4, 3, 0, 59
PANTONE
-
HEX
#7F8188
RGB
127,129,136
CMYK
4, 3, 0, 47
PANTONE
-
HEX
#949596
RGB
148,149,150
CMYK
1, 0, 0, 41
PANTONE
-
HEX
#C0C2C6
RGB
192,194,198
CMYK
2, 2, 0, 22
PANTONE
-
HEX
#E1E2E5
RGB
225,226,229
CMYK
2, 1, 0, 10
PANTONE
-
HEX
#E6E8EA
RGB
230,232,234
CMYK
2, 1, 0, 8
PANTONE
-
HEX
#EFF0F2
RGB
239,240,242
CMYK
1, 1, 0, 5
PANTONE
-
HEX
#F6F7F8
RGB
246,247,248
CMYK
1, 0, 0, 3

Typography

Titles & Headings

Title
Font:
Poppins
Size:
48 px
Weight
bold
Letter-spacing
-1.2
line-height
1.17

THE SPECTACLE BEFORE US WAS …

Subtitle
Font:
Poppins
Size:
32 px
Weight
normal
Letter-spacing
-1.2
line-height
1.325

The spectacle before us was indeed sublime.

HEADER 1
Font:
Poppins
Size:
42 px
Weight
bold
Letter-spacing
-1.05
line-height
1.325

The spectacle before us was indeed sublime.

HEADER 2
Font:
Poppins
Size:
32 px
Weight
bold
Letter-spacing
-0.8
line-height
1.325

The spectacle before us was indeed sublime.

HEADER 3
Font:
Poppins
Size:
24 px
Weight
bold
Letter-spacing
-0.6
line-height
1.325

The spectacle before us was indeed sublime.

HEADER 4
Font:
Poppins
Size:
21 px
Weight
bold
Letter-spacing
-0.525
line-height
1.325

The spectacle before us was indeed sublime.

HEADER 5
Font:
Poppins
Size:
18 px
Weight
bold
Letter-spacing
-0.45
line-height
1.325

The spectacle before us was indeed sublime.

HEADER 6
Font:
Poppins
Size:
16 px
Weight
bold
Letter-spacing
-0.4
line-height
1.325

The spectacle before us was indeed sublime.

BODY
Font:
Nunito Sans
Size:
16 px
Weight
100
Letter-spacing
-0.4
line-height
1.5

By the same illusion which lifts the horizon of the sea to the level of the spectator on a hillside, the sable cloud beneath was dished out, and the car seemed to float in the middle of an immense dark sphere, whose upper half was strewn with silver. Looking down into the dark gulf below, I could see a ruddy light streaming through a rift in the clouds.

Logo Usage

Don'ts

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